Many travelers will not be willing to shell out money for an audio guide with bulky headphones, but their mobile phone is most likely already in their hand. The museum notes that not only have customers embraced the new features, but there has also been an increase in engagement from younger visitors. By delivering rich and timely content, visitors receive a more vivid understanding of Elvis’ life at Graceland. In Memphis, Elvis Presley’s Graceland mansion has used beacon technology to offer visitors an iPad tour, which includes exclusive videos, audio recordings, photos, and interactive activities. Once customers are inside, beacons can enhance the guest experience by providing virtual maps, sharing relevant tips and facts in multiple languages, and offering promotions and discounts. It allows Macy’s to provide more than just a dynamic experience for customers but also a personalized one. Macy’s also offers personalized deals for the customer.īy using beacons, the company became a retailer that embraced the use of mobile technology beyond providing basic free Wi-Fi to shoppers. The retailer uses Shopkick to enhance customer experiences in stores, which include discounts, rewards, recommendations and department-level deals. Macy’s embraced beacon technology early and had its program up and running. It does not allow you to take advantage of unexpected surprises that are often found in the store. Online shopping does not satisfy the urge to feel a product in your hand. This is why retail is shrinking but not dead. Retail industryĬustomers want an experience. Beacons can send personalized, location-specific content to a consumer’s or patient’s smartphone-but only if that person has downloaded the relevant app and opted in by allowing the app to access the phone’s location data. Nor do beacons need a Wi-Fi connection to become operational. They can be set up to work from as near as 12 inches and from as far away as 55 yards. The signals they send out can trigger actions within apps installed on any Bluetooth-enabled smartphone that comes within the designated area.īeacons can be adjusted to cover a wide range of prespecified distances. Beacons are so small, in fact, they can be tucked under a store counter, attached to a piece of equipment or hidden in a phone booth. It starts with a tiny radio transmitter that can fit in the palm of one’s hand. It’s worth explaining how these things work to begin with. The list is not exhaustive and we accept any tips on new ideas or examples of how to use this technology. While the most obvious and most touted way is revolutionizing retail, we believe it is just the tip of the iceberg and we are also seeing this in the requests that we receive. Here’s a list with all the ideas that have come up or that we have found so far.
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